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The person behind BADWEB

Serjo
Micoyan.

Founder & CEO of BADWEB · Independent Product Builder

I build digital products that make everyday tasks simpler. My work starts with a practical problem, then moves through product thinking, design, development and testing — until there is something real people can actually use.

Explore my personal website ↗My approach ↓
01 / The story

Technology should remove friction.
Not create more of it.

I am an independent creator of technology products, focused on taking an idea from the first problem all the way to a usable product. That means thinking about the experience, building the systems behind it, checking the details and continuing to improve what matters.

Some products are commercial. Others are deliberately free. I believe a product should earn its place by being useful — not by being complicated, expensive or difficult to understand.

02 / How I work

From problem to product.

01 — UNDERSTAND

Start with the real need

Identify what is frustrating, unnecessary or missing. Understand the task before designing the solution.

02 — BUILD

Make it usable

Turn the idea into a practical system with clear interactions, sensible automation and control for the user.

03 — IMPROVE

Test what actually works

Verify the complete experience, learn from real use and refine without adding unnecessary complexity.

03 / The product

Why I created BADWEB.

BADWEB is built around a straightforward idea: getting a business website online should not require a long technical process. MachinA helps turn essential business details into a public website with its own private management environment.

It reflects the way I approach products: reduce setup, keep the user in control and make useful technology more accessible.

Discover BADWEB and MachinA →
BADWEB — MachinA
04 / What matters

Built around independence.

“The goal is not to make technology look impressive. The goal is to make it genuinely useful.”

Clarity, privacy, real user control and respect for people's time influence the decisions I make. The best systems do more of the work so people can spend less time fighting the system.

Beyond BADWEB

There is more to the story.

My personal website brings together more about me, my approach and the different digital products I've built.

Visit Serjo's official website ↗