Do you still need a website if you already use social media?

Social media and websites do different jobs

Social platforms are excellent for discovery, conversation and distribution. A website is a destination you structure around your own information and goals.

A website gives you one stable link

Instead of sending a client through several profiles, a website can collect essential business information and contact paths in one place.

You control the presentation

Social networks decide the feed, layout and available profile fields. On your own website you decide what information is central and how visitors move through it.

Search can create another discovery path

Useful website pages can become discoverable through search engines over time, adding a channel that is different from your social audience.

Use both when they complement each other

The practical model is often not website versus social media. Social platforms can attract attention, while the website provides the controlled destination.