Small business website checklist: what actually needs to be there?

A clear explanation of what you do

A visitor should understand the business quickly. Avoid making people decode clever language before they know what is being offered.

A reason to trust you

Useful business information, real images where appropriate, accurate descriptions and clear contact details all help a visitor understand that the business is genuine.

An obvious next step

Decide what the visitor should do after reading: contact you, request information, visit a location, or move to another specific action.

Content that works on a phone

A large share of visitors will see the site on a small screen. Important text, buttons and forms must remain comfortable to read and use.

A way to maintain the site

Contact details, offers and business information change. The website should be simple enough to update when reality changes.